INDUSTRY Β· SOFTWARE & PLATFORMS

Software your business can rely on for years, not just months.

We help SaaS companies, scale-ups and enterprise teams across the UAE build software that earns its keep over time. Our Dubai-based senior engineers join your team, write production code in your repos from week one, and stay long enough to see the work pay off. No long onboarding. No swapping in junior staff after kickoff.

Senior engineers based in the UAEProduction code from week oneEnterprise-ready in 90 days
app.yourplatform.cov 4.2
Software platform interface example
Commits / qtr
2,418
p95 latency
84ms
Deploys / wk
11
Compliance
SOC 2
How we make decisions

The choices that pay off for years, not the ones that just look good now.

Most of the work that makes software last isn't visible from the outside. The way you store data. The way you ship to production. The way your team responds at 3am. We focus on those decisions first, because they're the ones that pay you back for years.

12+ years
Average experience of our senior engineers
AWS Β· Azure Β· GCP
Every major cloud, wherever your business already is
Postgres first
Proven tools that are easy to hire for and easy to live with
Weekly releases
Most clients ship to production several times a week
What we build

Six ways we help software teams.

Most engagements pair one big project with two or three add-on services. Mix and match what you need.

Flagship

Build your SaaS product

We build multi-tenant SaaS products from scratch, or take over what your team has already started. Customer billing, usage tracking, login systems, and admin tools get done properly the first time, so you're ready when your first enterprise customer asks the hard questions.

  • β†’Built for multiple customers from day one
  • β†’Customer billing & usage tracking
  • β†’Login, permissions & audit trails
  • β†’Stripe & payment setup
Service

APIs your customers will love

Clean, well-documented APIs that other developers actually enjoy using.

Service

Data that scales without surprises

Storing, moving, and serving your product data without the cloud bill getting out of hand.

Flagship

Tools your engineers love

We set up the deployment pipelines, monitoring, and internal services that let your engineers ship fast and sleep well. Done right, a new hire can deploy production code on day three instead of week three.

  • β†’Automated deploys & preview environments
  • β†’Internal developer tools
  • β†’Monitoring & on-call setup
  • β†’Cloud cost control
Service

AI features that earn their keep

Add AI where it helps real customers, not where it just looks good in a demo.

Service

Honest stack reviews

An outside look at your code, infrastructure, cloud bills, and team setup. We tell you what to fix first.

What you'll see in six months

Real numbers from real client work.

These are ranges from real engagements, not website numbers. We measure them because our retainers depend on them, and we won't quote a number we can't back up with evidence.

3–5Γ—
Faster to enterprise-ready

We build the things big customers ask for, like single sign-on and audit logs, into the product early. Your sales team isn't stuck waiting on engineering.

40%
Less time on repeat work

Better tools and automation mean engineers spend their time on product features, not on routine maintenance.

99.95%
Uptime our teams hold to

Proper monitoring, on-call rotation, and incident response keep your platform running while you sleep.

90 days
To SOC 2 readiness

SOC 2 is the security certification most enterprise buyers require. We get you ready for it in three months.

Our tech choices

We pick tools that are easy to hire for, and easy to live with.

We pick technology that's well known and easy to operate. New tools are exciting in side projects, but you'll be supporting your production system for years, so it needs to work for your team, not just look good on a CV.

Frontend

What your users see. React and Next.js for web, React Native for mobile. We measure page speed and treat accessibility as a feature from day one.

Next.jsReactTypeScriptTailwindshadcn/uiReact Native
Backend services

The code that powers your product. Node, Go, or Python, whichever fits your team. Built to handle retries, traffic spikes, and edge cases cleanly.

NodeGoPythonGraphQLgRPCOpenAPI
Data & analytics

Postgres for everyday product data. Event streams where the volume demands them. A separate warehouse for reports, so analytics doesn't slow down the app.

PostgresRedisKafkaClickHousedbtSnowflake
AI features

We pick the smallest, simplest AI model that solves your problem. Then we wire it in with tests and feedback loops so it actually works in production.

RAGEvalsVector DBLLM RoutingGuardrails
Cloud & developer tools

Mostly AWS, but we work across Azure and Google Cloud too. Standard, proven tools so your engineers can move between projects easily.

AWSTerraformKubernetesGitHub ActionsDatadogSentry
How to work with us

Three ways software teams hire us.

We're transparent about pricing during scoping. The smallest engagement starts around the cost of hiring one senior engineer in-house.

Stack Health Check

A two-week review of your code, infrastructure, and team.

For

Companies whose plans have stalled, or who need a clear roadmap before the next board meeting

  • Code & infrastructure review
  • Cloud cost & reliability check
  • Written 30/60/90-day plan
  • Executive presentation
From the cost of one senior engineer for a week
Scope this engagement
Most chosen

Embedded Engineering Team

A senior team working alongside yours, shipping production features every sprint.

For

Growing SaaS companies dealing with scale, security reviews, or accumulated tech debt

  • 3 to 6 senior engineers + a lead
  • Designer & product manager as needed
  • Daily overlap with your timezone
  • Quarterly outcome commitments
Our most popular option. Let's talk scope and price.
Scope this engagement

Platform Engineering Retainer

We take ownership of your developer tools, monitoring, and cloud bills.

For

Companies past product-market fit that aren't ready to hire a Head of Platform yet

  • Internal platform & deployments
  • Monitoring & reliability targets
  • Cloud cost control
  • Incident response coaching
Monthly retainer, reviewed every quarter
Scope this engagement
Small decisions, big impact

The choices that pay off for years.

The decisions you make in your first year show up in year three as either speed or drag. We spend most of our attention on the four or five choices that really matter, and leave the clever stuff for side projects.

01
Keep customer data separate from day one

We use database-level security so one customer can never accidentally see another's data. Tests run on every code change to catch mistakes before they reach production.

02
Deploys should be boring

Small, frequent releases with feature flags and preview environments. Pushing to production happens in the afternoon, and nobody panics.

03
Monitor before you build

Logs, alerts, and uptime targets get set up before the first big feature ships. The things you can't see are the ones that wake you up at night.

How an engagement runs

From first call to shipping in three weeks.

Week 1
Listen & learn

We review your code, walk through your infrastructure, and talk to your team. We listen for the things that quietly hurt: the slow build, the stalled migration, the on-call that wakes someone up every Thursday.

Week 2
Written plan

We put together a clear plan with milestones, risks, and what we'd tackle first. We share trade-offs honestly, including the work we'd recommend you don't do.

Week 3
We start shipping

Our senior team is in your code repositories building features. No three-month onboarding, no separate staging projects. Your team owns the merges, we own the delivery pace.

Quarterly
Outcome reviews

We measure progress against the outcomes we agreed on, not tickets closed. The people who start with you are the same people working with you in month six.

What our clients say
SKIMBOX sent two senior engineers to work with us, and they were shipping production code by the end of the first week. Our roadmap stopped slipping, and we finally started closing enterprise deals.
GS
VP of Engineering
Mid-market SaaS Β· UAE
3.2Γ—
Sales pipeline growth

Enterprise leads moved through 6 months after we joined.

βˆ’5 months
Faster to enterprise-ready

SSO, audit logs, and security review work pulled forward.

18+ months
Length of retainer

Renewed every quarter since kickoff. Still growing.

FAQ

The questions we hear most often.

Both. We have different ways of working for early-stage teams going from idea to first paying customers, and for established SaaS companies dealing with scale and enterprise sales. The right fit depends on what stage you're at, not just how much revenue you have.

Currently taking new clients Β· 2026 Q3

Talk to a senior engineer, not a salesperson.

Tell us what's slipping, what's quietly broken, and what's on next quarter's plan. We'll come back with a written plan in two weeks, or tell you honestly if we're not the right team for the job.